I’ve posted my résumé to dozens of Job Boards but I’m still not getting any interviews. What am I doing wrong?
If all you’re doing is posting your résumé to different Job Boards, then you’re not actually conducting a complete job search campaign.
When you use job boards, your résumé gets dumped into a database, to be reviewed by an Applicant Tracking System (ATS), and matched with job openings. Even the very best branded résumés won’t make the cut if it doesn’t contain the precise matching keywords used in the database.
I have many areas of expertise. So, why am I getting almost no contacts when I have so many skills?
You may think that you can capture more opportunities with a general résumé that covers a lot of bases. Not so. A résumé without a clear target probably won’t hit home at all.
Keep in mind that the recruiters and hiring decision makers reading your résumé are looking for specific areas of expertise and personality traits. The better you meet their needs, the better your chances of making the short list of viable candidates.
It would probably be better to create more than one version of your résumé that targets specific areas. People assessing candidates don’t have the time or inclination to ponder whether you have the goods to deliver in that job. Your résumé has to hit them in the face with it. Everything in your résumé has to be focused on how you will meet their current needs.
I’ve been using the same résumé format for years and it used to really work well. But now it just doesn’t seem to be working. Why would a really good résumé stop producing results?
There are many possible reasons but first of all, times have changed and poor formatting with too much tightly packed information may be the problem. I’ve found that the second reason is that it may lack personal branding and does not make you stand out and pique a decision-makers interest.
People assessing you want to see clear, monetized evidence that hiring you will be a good investment. The key is to link your brand to your value proposition and ROI, by providing proof of how you deliver results that impact the bottom line.
Put yourself in the shoes of people reviewing your résumé. They’ll probably be reading it on a very small, hand-held screen. Make it easy for them to quickly access and digest what you need them to know about you.
Your mission is to provide just enough compelling information to demonstrate your real worth and compel them to contact you.
I’ve heard many people say that a résumé should be only one page and others argue that one page just isn’t enough room to “sell” them well. Just how long should my résumé be?
Keep your résumé to a reasonable 1-3 page length (1 page for entry-level, 2 pages for professional level, and 2-3 pages for senior managers and executives). You can then create supporting documents (Leadership Initiatives Brief, Achievement Summaries, Career Biography, Reference Dossier, etc.) to provide deeper slices of key contributions and to further support your brand. Save some of your supporting documents to distribute once you’re in the interviewing process.
I’ve been told by many people that my résumé was too long and that I should switch to a functional format. Now that I’ve been using this new functional résumé, I’m getting almost no response. What’s wrong?
Recruiters and hiring decision makers generally dislike the functional format. It sends up a red flag that the candidate is trying to hide something, which is often the case. Don’t start your job search by turning off the people you need to attract.
A combination of functional and chronological works well, in most cases. This allows you to highlight on the top third or half of the first page your promise of value by bringing forward top achievements that in a strict chronological résumé would have landed on the second page. Following your hard-hitting, brand-focused initial profile, format the remainder chronologically, so readers can clearly see your career progression.
I’ve decided that I need your help. What is the process and what should I do next?
- First, we’ll gather information. E-mail me your existing résumé or ask for a questionnaire.
- I will then contact you so that we can speak in more depth about your background and your current and long-term career goals, etc.
- Once we’ve established our approach, you’ll make payment to authorize the work and I’ll produce your initial draft, usually within 24 to 48 hours.
- You will then review your presentation and let me know how you like it and if you have any questions or changes. If we need to speak further, that’s fine.
- I will then edit your presentation and return it to you for your final review. And, don’t worry, if we need to go back and forth a couple of times, I’m willing to do whatever it takes to ensure your complete satisfaction.
I want you to be so pleased that you’ll recommend me to your family, friends, associates, and everyone you know! Word of mouth advertising is the best form of advertising that there is!